Curation Exercise by Zi Mou

  1. Evidence of animal cruelty

The chosen photo above informs and illustrates the devastating impact and consequence that can occur as a result of animal abuse. The depiction of a badly injured cat that is in need of urgent medical attention inspires one to reflect upon the pervasiveness of animal abuse happening in today’s society.

The vision cues that help to propel the topic of animal abuse are interposition and the use of lines and contrasting colours to direct and create texture.

For instance, the cat appears to be closer to us as compared to the nurse who is touching the cat’s face or the vet wearing blue clothes in the background. By positioning the cat in the middle and at the foreground, it forces one to focus on the cat instead of the other surrounding objects and people within the room. Besides that, the strong noticeable lines and pink flesh marks on the cat’s body contrasts with the cat’s neutral coloured skin tone, thereby increasing one’s interest to notice the injured cat further.

By using a badly injured cat that invokes an emotional appeal, this photograph can inspire people to rethink about the rise in animal abuse cases, thereby generating more awareness on the pressing societal issue of animal abuse.


2) Existing actions to help

This advertisement poster was released by the ASPCA (American Society for the Prevention of Cruelty to Animals) back in 2013 to generate more awareness for the prevention of animal abuse and cruelty.

Since then, SPCA in Singapore has also utilised this poster and posted it on their Facebook page and even displayed it within office grounds. As such, this has been one of the existing measures taken to overcome the issue of animal cruelty and in hopes of educating the public to report animal abuse when they see it happening.

The prominent visual cues utilised are the use of colours and shapes. The brightly orange hued background captures one’s attention even from afar, and generates interest to view the poster in detail. Also, the triangular ears and large rounded blue eyes of the cat in the picture gives off a cute, cuddly and innocence image that have a positive appeal to masses. More importantly, the short paragraphs of words written in the poster serve as an informative guideline to cultivating a preventive mindset for animal abuse.

Therefore, this poster can be considered as one of the existing measures taken in curbing animal cruelty and persuading the public to be an agent of change in stopping animal abuse.


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