CS2006: Curation Exercise by Hafizah

  1. Evidence of animal cruelty

The Beach Road Serial Cat Killer


I chose this image from the Facebook page “Save Beach Road Cats” to dispel any notion that animal abuse is not present or is not an important issue in Singapore. This page intends to create awareness of nearly 50 cases of cat abuse in Beach Road as well as to garner public support and encourage authorities to find the serial cat killer.

The image is not taken by a professional photographer and simply shows the abused cat, presumably hiding, in front of a car bonnet. The front wheels of the car frames and draws the viewer’s attention to the cat. The cat’s green eyed gaze is directed at the viewer and creates discomfort. The visibly shocking red spot next to the “good” eye of the cat emphasizes the cat’s blindness which has been caused by a sling shot wound. The red color of the raw wound is a jarring element in the image which adds to the quality of pathos and evokes the sympathy of the viewer. By uploading this image along with other photos of animal abuse into the Facebook page, the owner has a higher chance of getting public support to find the culprit as well as to make the relevant authorities to take this case of animal abuse seriously.

Additional evidence:



2. Call for action


Titled “Home for Hope”, IKEA Singapore collaborated with animal welfare organizations Animal Lovers League (ALL) and Save Our Street Dogs (SOSD) and kickstarted a campaign to encourage Singaporeans to adopt animals.

The life size cardboard cut-outs of the dogs, which are available for adoption at ALL and SOSD, is a creative way to encourage animal adoption. People are reminded that pets actually transform a house, which is made up of inanimate objects like home furnishing, into a home by lending their warm and lively presence. This is also further emphasized through the simple tagline, “Adopt a pet to complete your home” which is written on the collar tag of the “dogs”. The use of pathos through this easy tagline motivates potential IKEA shoppers to consider adoption on a subconscious level while shopping for furniture.

In the particular image chosen for the Today newspaper article, the living room set up is made up of lively colors and patterns. This is fact draws attention away from the “dog” and instead portrays a sense of overall harmony and a picture of a happy home. I believe that this was the deliberate intention of the creators of the campaign. By making it difficult to notice the dog at first glance, they further emphasize the point that a pet completes one’s home. The “dog” fits into the display because that’s where they should be naturally!

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