Is United’s Latest Cobrand Change “Really” a Big Deal..??
Aug 31, 2018 · 4 min read

The Wise Marketer ostensibly praises United’s Head of Loyalty in a review of improvements to the airline’s base-level Explorer co-brand card.
But The Wise Marketer both mistakenly conflates minor improvements to the Explorer co-brand card with a new approach to general vs elite customers, “Bondar has re-tooled the rewards portfolio significantly to bring more value…

