Is United’s Latest Cobrand Change “Really” a Big Deal..??

David Feldman
Aug 31, 2018 · 4 min read

The Wise Marketer ostensibly praises United’s Head of Loyalty in a review of improvements to the airline’s base-level Explorer co-brand card.

But The Wise Marketer both mistakenly conflates minor improvements to the Explorer co-brand card with a new approach to general vs elite customers, “Bondar has re-tooled the rewards portfolio significantly to bring more value

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David Feldman

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Publisher & global speaker on hotel & airline loyalty programs.

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