THE PSYCHOLOGY OF LOYALTY PROGRAMS

The reward proposition is what drives customer behavior

David Feldman
9 min readMay 12, 2016

I recently had the opportunity to speak at the Loyalty@Freddie Awards conference in Las Vegas, where I spoke about customer engagement.

One aspect of my comments which elicited numerous questions over the following days was about the relevance of psychological and behavioral motivation…

--

--

David Feldman

Publisher & global speaker on hotel & airline loyalty programs.