David FeldmanSTARBUCKS ODYSSEY: The Web3 Hype Comes to an EndStarbucks Odyssey, a questionable venture into the world of Web3 and NFTs, is bidding farewell.Apr 12Apr 12
David FeldmanWhy Grounding the 737 MAX Was The Right DecisionThe crash of Ethiopian Airlines flight ET302 on Sunday was the second catastrophic accident involving what is essentially a brand new…Mar 18, 2019Mar 18, 2019
David FeldmanLoyalty Myths: Are Tougher Requirements for Elite Status about Thinning the Ranks?A lot has been written and discussed recently about tougher requirements to earn top-level elite status at both United and American…Nov 29, 2018Nov 29, 2018
David FeldmanBlockchain & Loyalty: A Solution in search of a Problem?Consider today’s problem…Oct 22, 2018Oct 22, 2018
David FeldmanThe Psychology behind the Perception of Airline Award AvailabilityHow do you feel about going swimming at the beach right after watching Shark Week?Oct 14, 2018Oct 14, 2018
David FeldmanIs United’s Latest Cobrand Change “Really” a Big Deal..??The Wise Marketer ostensibly praises United’s Head of Loyalty in a review of improvements to the airline’s base-level Explorer co-brand…Aug 31, 2018Aug 31, 2018
David FeldmanARE REVENUE-BASED FREQUENT FLYER PROGRAMS DRIVING PROFITABILITY??One of the biggest problems in the loyalty industry is that the debate over changes to the frequent-flyer Programs (FFPs) of American…Jul 7, 2017Jul 7, 2017
David FeldmanARE FREQUENT FLYER SPIN-OFFS DEAD?Ever since Air Canada started the process of divesting its Aeroplan Frequent Flyer Program (FFP) in 2005 — the global loyalty zeitgeist has…May 12, 2017May 12, 2017
David FeldmanLOYALTY MYTHS: WHAT EXACTLY IS A “REVENUE-BASED PROGRAM”?In our previous articles exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities…Apr 26, 2017Apr 26, 2017
David FeldmanIS AMERICAN’S LOYALTY PROGRAM WORTH MORE THAN THE AIRLINE?Airline observers and investors were thrown into a frenzy this week with the publication of Stifel analyst Joe DeNardi’s report into the…Apr 2, 2017Apr 2, 2017
