Today it seems everybody is increasingly obsessed with more and bigger. Not better.
Just like they are obsessed with the quantity of profits versus the quality of profits. Is a company that makes 1bn a year ruining the environment and employing slave labour (say a fast fashion firm) a better company than one that makes 10m a year creating flourishing livelihoods and has a sustainable and humane supply chain (say Everlane?). I think this century, we are about to find out which companies are going to really matter for our race and its future.