Let’s begin with a simple question: if we know who each other are, can we do more together? Perhaps it’s obvious, but the answer to that question is a resounding YES. When we know each other even just a little bit — when there’s a baseline of trust — we’re able to accomplish more, faster.

The quickest way to start to know each other is your trusty old ID. Thousand of interactions start with your ID: every time you check into a hotel room, every time you go to a bar, every time you rent a car or start a new job or pick up your kid from a new after school program. All of these experiences, all based on a need for trust, start with the ID Check. It’s easy in person. Simple. I hand you my ID, you look at it, and we’re good. …

Derek Gottfrid

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