⚠️ This is a supplemental research observations post; the embed below has a {*Table of Contents*}…
Jonathan Albright

Hey Jonathan — agree that this is a complicated and important issue with no silver bullet, but “banning fake news publishers from ad networks” doesn’t equate to “stop allowing fake news sites to buy traffic.”

Rather, it means: *“stop allowing fake news sites to make easy money from Google AdSense, Facebook Audience Network, and all of the ‘recommendation widget’ providers who provide them with a steady stream of revenue.”*

Here’s what that means in practice for our company, for example: nativeadvertising.com/fake-news/

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