Оригинальная уличная реклама. Восхищайтесь!

By Izza Sofia, 01 May 2017

Image via The Scope Digital Studio for Ricola

More often than not, people shun adverts. They switch channels when an ad comes on the television, avoid flyer distributors and pay little attention to billboards.

But every now and then, when designers and agencies go out of their way to come up with interesting, original and smart ways to increase awareness for campaigns, the outcome can be simply, incredible.

The advertisements featured below represent creatives and design studios that have flexed their creative muscles to get it right. As you can see, the tactics that have been employed to deliver the messages vary greatly, but all have at least one thing in common — stellar storytelling skills.

Take a look at six of these amazing creations below, and view seven more examples here.

For more inspiration, see Nike’s impactful print ad that says so much sans single word of copy, and these creative photos that brilliantly ply optical illusions to encourage pet adoptions.

Image via Gregory Kickow for National Geographic

Image via Anna Echiverri for Nike

Image via Saatchi & Saatchi for Folgers Coffee

Image via JWT London for Kit Kat

Image via Jonathan Potts for Kraken Rum

[via Bright Side, images via various sources]


Originally published at designtaxi.com on May 1, 2017.

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