I like Medium. I like that at least once a week, and usually much more often, I get to read something truly mind-opening that their magic algorithm passed along in a daily digest email. Even the articles I close halfway through because I’m not interested any more look beautiful.
That’s the real power of Medium as a platform: It looks great.
You know what doesn’t look great? This:
It’s even better when followed by a jerky animation of a mouse cursor doing exactly that:
I keep seeing this bullshit at the end of a story—more and more often, these days. And it makes me very annoyed.
Maybe I already recommended the story after reading a third of it because it was so good. Maybe I was so engrossed that I got to the end before taking the time to move my cursor and look for the heart. In the first case, I seriously consider undoing my recommendation. In the second, I take a long moment to consider whether it’s still worth recommending given that the piece is literally begging for it.
I always feel a little dirty after recommending a post that asked me to do so. Even though I only recommend stories that I would have recommended without being begged to.
I can’t really explain why I feel this way, but I do. Begging for recommendations somehow comes off as degrading, both to the content and to the reader. It almost turns my stomach.