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When it comes to digital transformation, a lot of disciplines need to come together. This is complex. They don’t all seem to come together from the start. There seems so be some kind of evolution in digital transformation in which an organization goes through phases, insights, crisises. There seems to be a ladder that needs to be climbed in which progressive insight leads to new challenges. I look at this from a designer’s perspective. Design can add a lot of value on this journey. But not all steps are equal and if I look at these phases, I see design offering value in different ways in the different phases. But before I dive into the ways design can add value in all these phases, I wanted to check if this ladder of digital transformation makes sense to you. So please have a look at it and let me know if this is an adequate representation of the journey that digital transformation is.

Here is the model I came up with until now:

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Digital Transformation Maturity Model

The digital transformation ladder model consists of 7 stages that are all categorized by a view of the world. It builds up, so you take the insights from one stage with you to the next until you reach the top of the ladder and digital transformation is complete. Let me just quickly walk you through each stage.

Stage 1: digitization

What I see around me is that digital transformation typically starts with the idea that it’s about technology. So the first thing most organization tend to do is focus on technology. Practically this means digitization of existing products and services. Existing platforms or custom built technology is used to create a new version of products and services that can be accessed and or used through digital technology. …


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How can a designer add the most value? That question is one of the questions that occupy my mind. …


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For years, Stanford has been teaching non-designers to think like a designer. They called it design thinking. The term design thinking lowered the bar for people. You can’t teach people to become a designer in a two-day boot camp. That is ridiculous. Designers are people who follow a calling since their early childhood. …

About

Dennis Hambeukers

Innovation project manager @ Zuiderlicht / Design Leadership Forum member @InVision / Design Thinker / State Secretary of Integration @ Ministry of Design

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