My Favorite Links for the Week of 12/9

What I enjoyed reading last week

  1. When Marketing is Strategy: This article from the Harvard Business Review Magazine theorizes that the center of gravity for competitive differentiation has shifted from means of production (upstream) to marketing (downstream). A fascinating and provocative read.
  2. Digital Marketing and Analytics: Two Ladders for Magnificent Success: A great blog post from Avinash Kaushik about the importance of evolutionary growth in both digital marketing and analytics, and how they relate to each other. Must read.
  3. 5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird: Lessons in writing great nurture emails from the master, David Ogilvy.

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Adventures in marketing, design, and strategy.

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