My Favorite Links for the Week of 12/9
What I enjoyed reading last week
- When Marketing is Strategy: This article from the Harvard Business Review Magazine theorizes that the center of gravity for competitive differentiation has shifted from means of production (upstream) to marketing (downstream). A fascinating and provocative read.
- Digital Marketing and Analytics: Two Ladders for Magnificent Success: A great blog post from Avinash Kaushik about the importance of evolutionary growth in both digital marketing and analytics, and how they relate to each other. Must read.
- 5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird: Lessons in writing great nurture emails from the master, David Ogilvy.