DFME Digital marketing with cheems

Dhanush
3 min readSep 2, 2022

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Hey cheers, i was waiting to say you about an interesting topic that i came across in this recent times.

It is “Digital Marketing,” and without a doubt, it is a fascinating and crucial subject that every engineer should study in thoroughly. Can you think of a reason why it’s so crucial? Digital marketing is obviously crucial because it provides us with the knowledge of “how to sell a product?” To put it simply, digital marketing is the process of promoting a good or service using digital media, mostly the internet. As young people, we are both aware of the rapid expansion of social media, smartphones, and the internet. Anything that is available online has a large audience.

Another intriguing truth is that, unlike traditional marketing strategies, digital marketing allows us to focus on specific customer groups according to our needs. Digital marketing has a number of benefits over conventional marketing strategies. This includes customer measurement and tracking, cost-effectiveness due to the focus on only the customers required for the specific campaign or product, and lastly customer interaction. These features are not achievable with traditional methods.

Cheems, I see you’re also happy and excited. I experienced exactly this when taking a class on digital marketing. As class, in particular, wouldn’t be this enthusiastic without our professor; he is incredibly engaging and has his unique teaching methods. The 4P’s-price, product, place, and promotion are key concepts in web marketing. They are also referred to as the “4P’s.” AIDA is the name of the effective process we use to identify or shortlist potential consumers (attention, interest, desire, action). If you read it, you will learn a lot that is worthwhile and you won’t regret it.

Oh my goodness, brother, the process itself is really very extremely level. We only have a few, but they are more sharp. We must first choose the internet marketing plan we’ll employ and build awareness of our brand. We need to drive traffic to our company and convert that traffic into leads. The last phase is tracking and measuring customer retention.
Cheems, this is it. You should absolutely invest some time in this area because it will be crucial for the future.

DIGITAL MARKETING:

Digital marketing, also referred to as online marketing, is the delivery of advertising through digital channels to promote brands and connect potential customers using the internet and other digital communication channels, including search engines, websites, social media, email, mobile apps, text messaging, and web-based advertising. In a nutshell, digital marketing is any marketing effort that makes use of any of the aforementioned online media outlets. Today’s consumers conduct a lot of their product research online. According to HubSpot Research, 77% of consumers look up a brand online before connecting with it. While 51% of shoppers claim to research products on Google before making a purchase.

TRADITIONAL MARKETING:

Any form of marketing that isn’t done online is referred to as traditional marketing. Print, radio, direct mail, telephone, and outdoor advertising like billboards are all included in this. This strategy of marketing helps reach specific audiences, whether through radio or newspapers. One of the oldest and most extensively studied forms of marketing is traditional marketing. Because it has been successful in the past, marketers tend to favour it. Everyday activities, such as receiving the mail or reading the newspaper, involve some form of traditional marketing. Reaching local audiences requires a significant amount of traditional marketing. Ads that are physical can be stored for a very long time. Additionally, there is a certain audience that traditional marketing is better able to target than online marketing.

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