Neo-minimalism is a design style

Dharam Mentor
Mar 2, 2023

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by Dharam Mentor

Neo-minimalism is a design style that emerged as a response to the cluttered and busy visual landscapes that dominated the early 2000s. It is characterized by a focus on simplicity, clarity, and functionality, while still maintaining a strong sense of visual interest and appeal. One of the key advantages of this style in graphic design is that it allows for effective communication of information, as the absence of unnecessary elements makes it easier for viewers to quickly and easily process the message being conveyed. Additionally, the use of clean lines, whitespace, and a limited color palette can create a sense of elegance and sophistication that is both modern and timeless. Overall, neo-minimalism can be an effective approach for designers looking to create visually striking and effective designs that prioritize clarity and function.

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Dharam Mentor

Brand Strategist | Design Director | Mentor | Educator | Master’s in Branding, University of the Arts London | Founder Visual Research Lab London |