Dharmesh Shah
Aug 8, 2017 · 1 min read

Honestly, we were in a similar position when we created the HubSpot Culture Code deck. I loved the Netflix deck so much — and I thought it was so well done, that I knew ours was going to pale in comparison.

But, here’s what I’ve learned (and what I’d suggest): Forgive yourself for not producing something like Netflix. Get your own thoughts and words in there — even if they’re inspired by what’s already out there. If there are a few places that slides from other culture decks just perfectly fit, just use them as is and cite the source. But the key is to produce something that is uniquely and authentically you. This is not because I mind you borrowing liberally from HubSpot’s Culture Code (I’m honored you like it so much), but because the purpose of the document is to help your team, your prospects, your customers understand you. With all the imperfections.

And, this is not just for academic reasons. You will find that the adoption of your deck will be much stronger if your culture doc is a less than perfect reflection of you than an almost perfect reflection of somebody else. And, that’s the whole point.

Hope that helps.

Wish you the best on your journey.

Dharmesh Shah

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Founder/CTO of HubSpot and blogger at OnStartups.com.