How to Write Blog Posts That Convert: How to Write Blog Posts That Rank for Keywords

Dhauser
6 min readJul 25, 2023

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How to Write Blog Posts That Convert:

Blog posts are a great way to share your thoughts and ideas with the world. But if you want your blog posts to be more than just a way to share your thoughts, you need to make sure they convert.

A blog post that converts is one that gets people to take action. It could be something as simple as subscribing to your email list, clicking on a link, or making a purchase.

In this article, I’m going to share some tips on how to write blog posts that convert. By following these tips, you can increase your chances of getting people to take action after reading your blog posts.

Why is conversion important?

There are a few reasons why conversion is important. First, it helps you to grow your audience. When people take action on your blog posts, it means they’re interested in what you have to say. This means they’re more likely to come back for more content in the future.

Second, conversion helps you to generate leads. When people subscribe to your email list or click on a link to your website, you’re capturing their contact information. This information can then be used to market to them in the future.

Third, conversion can help you to make money. If you’re selling products or services on your website, blog posts that convert can help you to generate more sales.

How to write blog posts that convert

There are a few things you can do to write blog posts that convert.

1. Choose a topic that people care about

The first step to writing a blog post that converts is to choose a topic that people care about. This means finding a topic that is relevant to your target audience and that they’ll find interesting and informative.

To do this, you need to do some research and understand your target audience. What are their needs and interests? What are they struggling with? Once you understand your target audience, you can start to brainstorm topics that you think they’ll be interested in.

2. Write a clear and concise headline

The headline is the first thing people will see when they come across your blog post. It’s important to write a headline that is clear, concise, and attention-grabbing.

Your headline should accurately reflect the content of your blog post, but it should also be creative and interesting enough to make people want to click on it.

3. Write an engaging introduction

The introduction is the first paragraph of your blog post. It’s important to write an introduction that is engaging and that will keep people reading.

Your introduction should introduce the topic of your blog post and give people a reason to keep reading. It should also be interesting and informative enough to keep people engaged.

4. Use strong visuals

Visuals can be a great way to break up your text and make your blog post more visually appealing. They can also help to illustrate your points and make your content more engaging.

When using visuals, make sure they are relevant to your topic and of high quality. You can use images, infographics, charts, and videos to add visual interest to your blog posts.

5. Write in a clear and concise style

Your blog posts should be written in a clear and concise style. This means using simple language that is easy to understand.

Avoid using jargon or technical terms that your target audience may not be familiar with. You should also avoid using long sentences and paragraphs.

6. Use calls to action

A call to action is a statement that tells your readers what you want them to do. It could be something as simple as subscribing to your email list, clicking on a link, or making a purchase.

It’s important to include a call to action at the end of each of your blog posts. This will help you to convert more readers into customers or leads.

7. Promote your blog posts

Once you’ve written a blog post, you need to promote it so that people can find it. You can promote your blog posts on social media, email marketing, and guest blogging.

Social media is a great way to get the word out about your blog posts. You can share your posts on your social media profiles and encourage your followers to share them as well.

Email marketing is another great way to promote your blog posts. You can send out an email newsletter to your subscribers with links to your latest blog posts.

Guest blogging is a great way to get exposure for your blog posts on other websites. When you guest blog, you’ll be able to reach a new audience and promote your own website or blog.

Conclusion

By following these tips, you can write blog posts that convert. By following these tips, you can increase your chances of getting people to take action after reading your blog posts.

Here are some additional tips to help you write blog posts that convert:

  • Use strong testimonials

Testimonials from satisfied customers can be a great way to convince potential customers to take action. When you include testimonials in your blog posts, be sure to choose ones that are relevant to the topic of your post and that highlight the benefits of your product or service.

  • Offer free trials or demos

If you offer a product or service that you think people would be interested in, consider offering free trials or demos. This will give potential customers a chance to try your product or service before they buy it, which can help to increase your conversion rate.

  • Personalize your blog posts

When you personalize your blog posts, you’re showing your readers that you care about them and that you’re not just trying to sell them something. You can personalize your blog posts by using their names, mentioning their interests, or asking them questions.

  • Use social media buttons

Social media buttons make it easy for your readers to share your blog posts on their social media profiles. When you include social media buttons in your blog posts, you’re giving your readers a chance to spread the word about your content, which can help to increase your traffic and conversion rate.

  • Use SEO best practices

When you use SEO best practices in your blog posts, you’re making it more likely that your posts will show up in search engine results pages (SERPs). This can help you to get more traffic to your blog posts, which can lead to more conversions.

  • Be patient

It takes time to build a successful blog. Don’t expect to start seeing results overnight. Just keep writing great content, promoting your blog posts, and following the tips in this article, and you’ll eventually start to see your conversion rate improve.

I hope this article has been helpful. If you have any questions, please feel free to leave a comment below.

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Dhauser

I am passionate about helping businesses succeed online, and I believe that SEO is one of the important tools that businesses can use to achieve their goals