the story of the app that went viral making viral content — A couple of weeks back I wrote about PUBG, the famous first-person-shooter game that got banned in India. Today, I wanted to explore the design behind another app that got banned even before PUBG, TikTok. TikTok doesn’t need any introduction. This short-video-format social media giant filled the gaping void that…

the saga of the two juggernauts in the food delivery space in India — Food. I’d rarely find anyone hesitant to talk about this subject. Sure, there can be a discussion on what someone hates and loves in this, but I think everybody loves food. Today’s topic is on that. Yay! Well, to clarify, it’s about the two most famous food delivery apps in…

the story of one of most popular toy companies — Toys have always been an integral part in shaping a child’s brain. One could often see parents segregating figurine toys as violent and non-violent ones. Here’s a common one: GI-Joe toys — violent, Superhero toys — non-violent. I think it doesn’t make any sense. Both GI-Joe characters and Spiderman are…

Colourful and Confusing — One of the biggest design news items in the past couple of days has been Google’s rebranding of the ‘G Suite’ to Google Workspace. What do you think? Open disclosure, I am on the fence about this. So, in this story, I am going to share my views on this…

the Story of one of the world’s most popular e-readers — Amazon’s success story is one to learn a lot from. It’s excellence in digital products is second to none. They’ve achieved a considerable amount of success with consumer electronic goods as well. Save for some disastrous failures with products like the Fire Phone, Fire Tablet etc., Their greatest success stories…

On their latest rebranding — Last week, one of the hottest news items in graphic design was Rolls Royce unveiling its new brand identity. The new brand identity is definitely more than meets the eye. Source: Pentagram Website Full disclosure: I love it. While it does seem very simple, it’s not. …

Do they have a purpose? — Let’s go back to about six years ago. It is 2014. A long time before we get into a devastating global pandemic. This year sparked a trend in the smartphone industry which would eventually lead humanity to this: The Samsung Galaxy Note 20’s — camera bump. This story isn’t about…

UI design history — understanding what Neumorphism is — Today we will be doing a deep dive into a certain aspect of UI design history — understanding what Neumorphism is, learning about an Indian company that adopted Neumorphism before Apple advertised it to the world, and whether Neumorphism is really worth it. Jump in. A short history of User Interface design If you were to look…

The very unique branding in comparison to other Tesla vehicles — The Tesla Cybertruck is arguably one of the most polarising products to have come out in a while. It is quite rare for a thing of this nature to occur, especially from such a widely known company, with a CEO who everybody follows closely. All of the previous models presented…