
…nding campaigns is that it requires reaching a broad enough set of targeted users to work properly. While the cost to reach each individual will be low, branding campaigns can therefore become very expensive on the whole. That said, increasing the brand awareness can be a game changer for advertisers running massive, mu…
Running a branding campaign (i.e. bidding optimization for clicks, impressions, video views in Facebook) can help prime lookalike users to respond to your ads, and in doing so tackles a root problem in the cause of saturation: the percentage of people who will neither click nor install due to a low brand awareness.