With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do. Clayton Christensen Institute
When is your design done? A simple checklist for successful design hand-offs
Marcus Castenfors
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So excited that Jobs to be Done is such an integral part of our everyday life at Nordnet! Kudos Marcus Castenfors and team :)

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