When people talk about monetizing, they’re usually talking about some sort of scheme. Because anything that needs to be monetized can’t just be simple. If it was simple, you wouldn’t need a word like monetize. You’d just be making money selling a service or product.
There’s no project manager, no design team, and no user research team here at Know Your Company. It’s you and me thinking, experimenting, playing detective on how to help CEOs and employees get more out of the product. No marching orders here either — it’s us together deciding what to prioritize, what to focus on, and what to improve.
When you know your position, you can say “no.” When you don’t know, you say “yes” out of fear. You build a feature because you’re afraid of what will happen if you don’t. That’s not a strong place to be competitively and it’s not a coherent place to be in terms of your product design.
And WTF has happened to our culture when we just take it as fact that everyone needs to have multiple jobs and work as a cab driver and rent out every square inch of space in their apartment and be a task rabbit gopher who waits in line for tickets when they’re not walking dogs or temping and we all just chalk it up to “progress”??? In the old days, this meant your life was falling apart. Now it just means you’re part of “the shar…
But I don’t think we’ll grow old together, Medium and I. I suspect it’ll end quite tragic, actually. $132,000,000 is a lot of money after all, and that’s how much venture capital Medium has been dipped in. Before having a prayer or a song about how to turn into that multi-billion-dollar business it must to satisfy the required rate of return.
Out of the 60, 70, 80 hours a week many are expected to pour into work, how many of those hours are really spent on the work itself? And how many are tossed away in meetings, lost to distraction, and withered away by inefficient business practices? The bulk.
The problem with management in small teams and businesses is that it’s often not a full-time job. Smart, capable workers need some direction and follow-up, sure, but they also thrive on autonomy. Frivolous management frequently encroach on the latter for no better reason than having free manager time to fill.
Good software is uncommon because writing it is hard. In the abstract, we all know that it is hard. We talk incessantly about how it’s hard. And yet, we also collectively seem shocked — just shocked! — when the expectable happens and the software we’re exposed to or is working on turns out poor.
The habits you form early on carry with you. If you think success requires 80 hours when you get started, you’ll hold on to that mentality. You don’t get used to working 40 when you attribute your success to 80. It’s just not how habits work. We continue doing what we get used to.