10 Reasons Why Your Business Needs Content Marketing

What is Content Marketing?

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or Increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users
  • Social Media
  • Blogs
  • Images
  • Videos
  • How to guides
  • Ebooks
  • White papers
  • Interactive tools
  • Podcasts

Show me an example of Content Marketing?

  • Local regeneration information
  • Information on local schools
  • Improvements to transport links
  • Things to do on the weekend in your area

10 reasons why your business needs content marketing

  1. Building Trust
    As mentioned earlier, when you create high-quality content that is useful and relevant, your customers will consume more of your content and share it with their friends and social networks.
    Remember, people trust and hire experts to solve problems. By positioning your brand as industry experts, you will demonstrate to your audience that your brand is the leading authority.
  2. Brand Awareness
    Does your target audience already know about your business? Probably not. Content marketing is a quick and easy way to change that. When done correctly, content marketing will organically increase traffic to your website, increase the amount of backlinks and it will continue to demonstrate your expertise.
    A good example could be creating content that highlights on what is happening in your local area, such as food festivals, street markets. This type of content will help potential tenants and home buyers get a better understanding of an area and get more familiar before moving or making a purchase.
    Videos can also be a great way to capture events and engage with the local community through interviews.
  3. Organic Search Results
    Search engines like Google are always crawling websites to find content that answers the questions users are looking for. By creating high-quality content that answers these questions, your content will rank higher in the search results pages.
    Every website should aim to have their website on the first page of Google. When was the last time you found yourself on page three of the search results?
    By creating content that is up to date, informative and relevant, it will rank well in the search engine results.
    When was the last time you updated the content on your website
  4. More Business Leads
    Content marketing helps the unfamiliar become familiar with your brand. It enables consumers to make better informed decisions. No two customers are the same, so it is important to have the right content marketing in place to help them make the right choice.
  1. Ensure that your followers know how often or when you are going to publish next. Will it be daily, every other day, weekly or fortnightly? Once your followers know when you are going to be publishing next, they will look out for your content.
  2. It is a good idea to start thinking about how you are going to engage with your followers. Aim to create an active community around your content.
  3. Building Brand Authority
    As mentioned earlier, you should aim to build your brands authority and this should be reflected in the quality of the content you create.
  4. Is your target audience getting the right answers to their questions? If you don’t know, ask your audience what kind of content they would like to see more of. Maybe you could hold a Facebook Live Q&A session where the audience asks the expert for advice. Over time, your audience will continue to see your brand as the industry authority.
  5. There are many different ways to deliver the content and most content can then be repurposed across different platforms for example if you created a YouTube video, you can turn the audio into a Podcast or take snippets from the video and turn them into gifs.

Conclusion

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Helping businesses grow through Digital, Media and Technology Solutions https://dmtsolutions.co.uk

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Dhiren Mistry

Dhiren Mistry

Helping businesses grow through Digital, Media and Technology Solutions https://dmtsolutions.co.uk

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