History of link building

If you are familiar with SEO, you will know that the history of link building is complicated and not just a cake walk. Though the real history of building links particularly for SEO doesn’t last a long duration. But link building started with the growth of Google, since they based the crux of their search around links, regarding those as symbol of buoyancy.

So we can consider one of the most standout factors in SEO is your website’s back link profile. In other words it is about those who are linking to your site.

In spite of limited amount of time involved because SEO is fast moving and continuously developing. The history of link building is full of engrossing stuff. The world of SEO is changing at a high speed that every month is coming with different thoughts and it is more engaging and alive than before. This is so thrilling, but it is also suggested that SEO’s and marketers have to get ready always to deal every way as it comes and have to guess what lies towards. If you have the knowledge of the history of link building and the movement of SEO you can better understand the future of online marketing.

The early days

It was initiated in the late nineties. Google was established in 1999, basing the core of their search around links. SEO immediately cultivated that building links would improve their visibility in Google, that is immediately increased popularity as a search engine.

Regrettably at this moment applicability and link quality were not as strong of features as they are today as link quantity ruled. Whilst the real aim of links was to make links which can help readers and added context to the content, dissolved as link quantity be a strong SEO factor. It’s like people who are building faulty and spammy links are coming out ahead. To being competitive it became necessary to have an infalted back link profile. Nowadays it’s like a game who can build poor links earliest.

It was a bad period of time and it was meaningless to search or web users to looking for legal information on the web. But as any new motion progresses, Google’s systems increased and developed over time, pushing SEO’s to develop and increase as well. Google began campaigning excellence with an attention on user gratification.

Google prolonged improving algorithm after algorithm to remain spammers at bay, working to create the Web a more usable place for those who have interests in searching legal queries and sites. Google earns a lot of credibility because without their attempts, it would be tough to have a convenient and instructive Internet like this.

The End of 90’s SEO era

In the early 2000's Google released new algorithms which move the world by storm and confiding Internet marketing and SEO professionals some serious whiplash. The search engine trembled things up a bit as they tried to search the best ways to give results. Everyone engaged was thrown for a loop every so often, but every update Google set out, beginning with Boston, Cassandra, Dominic and more, helped clean up search results.

The Changing Point

These updates occur continuously and confuse SEO’s, but a great personality came in 2007 and then Google changed the search engine results pages and input videos, news, photos and many more. This comes like a whole new open field to play for SEO’s to market their brands and improve website traffic.

The Significant Years

The Google has experienced a mountain of changes in past three years and there is a long way to go. The early history of link building is important so for this have a look through the history of the link building below.

2001: Directories

Even now directories have their space in the link building procedure, yet this is bounded only to the powerful sites, and ones regarded to your industry and localized directories. It is also a great strategy for local SEO. These hit the market when Penguin update was released as a large range of directories were solely built for SEO motives.

2003 Blog Comments

An old strategy that worked for a long period of time, until Google completely lowered the power of these links. These were repeatedly done in bulk quantities using a scraping tool.

2004: Article Submission

There were some sites where you can submit articles as these are for self-submission and those content can copied by other sites. Example of this is E-zine Articles.

2005: Blogroll Links

This is hugely included a number of suggested (mostly likely paid) websites being categorized in the sidebar. As site wide links became a problem.

2006: Paid Links

It was so easy to back to those days of building links. You can make a budget, email out a list of website owners and ask them for the price for that. You can plea for exact match terms and what your page jump in rankings. Anything which is paid should technically be put as no-follow, like advertorials that stops any link juice being passed on.

2007: Link Networks

This was bounded by Google but link farms were a great strategy as you can earn 100’s of domains all interlinking to each other.

2008: Link Bait

This strategy still much has its room I the link building world, like with awards. But you have to be mindful in the process you give this and which you can’t hide with perfect match anchor text in a fixed batch code.

2009: Guest Blogging

People who think that guest blogging is about to dead they are way off the mark. But it is true that it surely not focusing as the key tactic further.

2010: Broken Link Building

You can search for your competitor’s broken links. Connect the webmaster and provide your website as another fix but it is good for a period of time.

2011: Press Release

One of the strongest parts of your link building way is PR. It is obvious that focusing much more nowadays as we aimed the bigger publications.

2012: Blog Networks

When they got the idea that they can earn having a blog, it began to create sense to manage a huge number of them and then to pay advertisers per domain as they wanted their content on.

Conclusion

The early history of link building is crucial but the most current years of SEO work signify some of the most complicated and passionate parts of the movement.

Understanding where web engines originated from and where they are serve nowadays as some incredible tools to better anticipate the future of search. So stay with us for what we have coming up next and be prepared to not only just take in more about how search engines work in today’s world but how individuals utilize the internet to consume information. This stuff is just amazing.

The original article appeared on Big Outreach’s blog