What is Conversion Rate Optimization
Conversion rate optimization (CRO)is the method of increasing the percentage of website users taking the desired action — whether it’s filling out a form, being customers or not. The CRO cycle includes understanding how users pass around the site, what behaviors they are taking and what prevents them from achieving their goals.
These are the 2 examples of conversions
Macro-Conversions
Micro-Conversions
The CRO is useful for the ( Business To Business/ Saas Companies, E-Commerce Firms, Publication & Media Houses, Travel & Tour Agencies, and Agencies ).
The conversion rate optimization is important because it helps in rising pay per click cost, increase in online competition, rise in digital marketing costs, shortening attention span of consumers and many more things.
