Dhruva Rajendra
Jul 12 · 2 min read

Sup fam?

For the last two years, I’ve been running Fastrope, a product studio in DC. In my day-to-day, I come into contact with dozens of interesting ideas and concepts.

Since my mom always told me to share, I’ve decided to do just that. Each week or so, I’ll send out some of the best things we see.

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When a proposal for a new property development goes out, it’s a pretty good bet that someone currently living in that community will freak out. Like this (DC). Or this (SF). Or this (Boston). These movements have a name — NIMBYs (Not In My Backyard).

If I were a real estate developer, I would use ARKit to generate public support for a proposed project, before a NIMBY movement got momentum.

Instead of presenting lame flat renders (like this), what if concerned citizens could see, in augmented reality, what a new development proposal would look like. What if they could actually walk through it before it was done?

Before and after photos seem kind of lame now, don’t they?

For those opposed to a new project, they could provide their feedback in context- perhaps helping developers create more inclusive projects to help avoid being labeled as a gentrification project.

The community could post their feedback to social media- perhaps even rally their support for a project. “OMG WE ARE GETTING A WHOLE FOODS??????” (It worked for South Park).

With enough users, you could start to develop features to propose new developments in different neighborhoods. This could be particularly useful for retail real estate — imagine being able to collect demand and report it back to clients.

What do you all think? Could this work? Let me know.

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