A problem to solve — Are you free to put your thinking & skills hat on to share some of your ideas to solve this challenge for the planet? How to prevent “Greenwashing Ads” on online platforms and help consumers make the right purchase? Remember, if you have a solution…

Today Unilever announces the launch of Cif ecorefill, the new solution that allows consumers to refill and reuse their Cif spray bottles for life. This is a big milestone for the packaging industry. Branding Folks/ FMCG Brands: What did we learn from this incredible launch of Cif by Unilever? …

Note: The risk of reading this article is that it may inspire you with ideas that take focus away from your day job. There is no doubt, “plastic” is high on the agenda of any corporate executive team and the corporations have launched global calls for solutions to solve the…

I think we have to THANK ASIA, Here are my thoughts on how I got there? Firstly, the widely quoted information 10 rivers are carrying 90% of the plastic entering the oceans and eight of them are in Asia and two in Africa is WRONG. …

So cool to judge a bunch of 15yr olds presenting their vision of the future, 2038 in Dyson School of Design Engineering in London Highly optimistic, they all know about the problems they are inheriting and it would be fun to meet them in 2038 to see what happened? One…

Have you ever considered doing something different, giving back and taking action rather than living life through social media? “The Thames Project” and the new brand “Trash.Bike” is gaining a lot of worldwide momentum with 21m views on CNN alone. This momentum is of no use, unless we can take…

BBC’s Blue Planet II has definitely generated awareness about the scale and dangers of plastic pollution. Innocent sea creatures are dying after getting entangled in or eating plastic. Plastic breaks down into microplastics and nanoplastics which can penetrate organs & tissues. Every time we wash our clothing, the washing machine…

Deposit Return Scheme (DRS) is great and should be piloted/ rolled out in the UK as soon as we can. However we need to be careful with the pilot since the first impression is always the best impression. If the scheme fails, that will be the end of it. I…

*Referring to this slide deck and this scientific report may help A friend once asked me, “Is that water in your bottle or is the bottle in your water?” I was like, what? You do not make any sense! In this article, we shall discuss the hidden plastic on our…