12 tools to get insights into your competitor’s website

Want to enhance your website’s performance? Study the insights of your competitor’s website. I use the following tools to get insights of my competitor’s website.

1. SimilarWeb

Similarweb will help you understand the traffic on a website or app. For example, I would like to understand the traffic on SalesHandy website. Here is what I find out.

The data is not 100 per cent accurate but can give you a good starting point.

It also provides demographic information of traffic visiting TechCrunch & other website/ websites to TechCrunch.


2. Owler

Owler will keep you up-to-date about real-time financial and managerial information of organisation with notifications on funding, acquisitions and executive changes. Moreover, you can find the critical details of a company like founders, revenue stats, team members, competitors (their profiles), funding history, revenue history and acquisitions.

I find the owler daily snapshots emails very useful. Here is how it looks like –

3. CrunchBase

You can opt for crunchbase for such information. Crunchbase will help you discover innovative companies, the people behind them and provide you the details on a number of funding rounds raised.

4. webArchive.org

Webarchive, known as wayback machine, is an Internet archive providing the past looks of 469 billion web pages. So that if you want to check the evolution of a website over time you can directly jump on to webarchive.

Webarchive will tell you a story where the company started from & how they grew up. Here is Facebook’s the story.

5. Who.is

Who.is brings you the domain data on your finger tips. It provides you the website and website owners information. You can easily get owner’s contact details and physical address, basic traffic data and subdomains of that domain.

6. Builtwith.com

If the a business is software product or online service, all you need to know is technology stack. Builtwith will provide you the technology profile of any online app. One can make sure the web server, email services, nameserver providers, hosting providers, frameworks and what all other technology has been used are the good fit for your usage or not.

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