Library of Awesomeness: SaaS Marketing, Growth, & Customer Success Articles

The Secret to Successful Customer Onboarding

Customer onboarding has come up a lot lately, which is great since having a poor onboarding experience for your customers can pretty much kill your growth… if not your business.

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Understanding Your Customer’s Desired Outcome

So… what does Success look like for your customer? That’s the question that’s at the base of my wildly popular “The Secret to Successful Customer Onboarding” article. BTW, this article is good..

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Ideal Customer Profile Framework

Having a clear definition of your Ideal Customer is one of the most important things you can do for your business. Your Ideal Customer Profile — ICP — dictates (or should dictate) everything from the features and functionality of the SaaS product you build, to the words you use and the emotion you invoke or tap into in your marketing.

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The Success Gap: A HUGE Opportunity You Haven’t Considered

There is often a gap between the functional completion of your product and the customer’s Desired Outcome.

And this Success Gap that stands between what your product does and your customer’s Desired Outcome is a huge risk for you. It’s also a huge opportunity if you bridge the gap for your customers.

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