Today’s app users have incredibly sophisticated taste and visual sensitivity. Underestimate them at your peril, because if you don’t look pro, you’ve already lost the game — and it doesn’t matter what’s actually in the app.
… around. Some of these ideas were, in fact, crazy. But others turned out to be not so crazy at all. The subconscious mind is a powerful thing. It’s almost like the sole reason you do the work is to set the stage for what happens when you step away.”