Are the Winklevoss Twins the Leaders the Crypto World Needs Right Now?

Mar 22 · 4 min read
Cool suit! — Picture by the New York Times.

The Winklevoss brothers could write the book on success if they needed to.

Having been Olympic athletes (Beijing 2008), holders of $1 billion worth of Bitcoin, alleged masterminds behind Facebook (winning a $65 million lawsuit against Zuckerberg), and now exchange owners, the pair seems to have it all. Including a pretty awesome last name. And yet, they strive for more.

The Winklevosses and the Fight to Win the U.S.

Andrew Yang, Candidate for the US Presidency — Picture by CNBC

It’s ironic –or perhaps intentional — that the wealthiest nation in History is, at the same time, the one holding down the development and adoption of cryptocurrencies the most.

Over the last two years, the U.S. has upheld a series of controversial policies regarding crypto, with the infamous ‘ICO ban’ being one of the most popular. A news article featuring a company’s name next to the SEC’s, is, at its least, enough to make even the bravest CEOs break some sweat.

America, however, seems to be preparing for a change. Andrew Yang (a fellow crypto lover and entrepreneur) is preparing to run for President against Trump in 2020, and Ohio and Wyoming making progressive crypto regulations, things seem to be taking a turn for the best. The SEC has also softened with the up-and-coming rise of the STOs, which are easier to comply and regulate. Stablecoins also play an important game. With big banks (like JPM) issuing their own currencies, and companies such as ourselves trying to innovate in the way value is stored and exchanged (creating asset-backed currencies), a wave of innovation that can’t be stopped seems to be coming our way.

In a land as fertile as America, and in a time of turning tides, a piece seemed to be missing… until the Winklevoss twins found it.

Negotiating smart: Championing crypto through compliance.

Photo by Giammarco Boscaro on Unsplash

January saw the appearance of an aggressive advertising campaign by Gemini, the twins’ exchange. The campaign, which included a full-page ad in the New York Times, focused on a fully compliant, centralised, regulated exchange.

Criticism quickly arose. The contrarian, combative mind of the mostly libertarian crypto community quickly regarded the ads as submissive and a betrayal to the blockchain’s ideals.

This divisive approach, however, might be the exact reason the Winklevoss’ could be the ideal leaders for a new wave of growth in the industry.

The crypto community seems to constantly miss the point that in 2019, with stablecoins, IEOs, and STOs leading the market, regulations are key: As a crypto project (check out our new website,, we can assure you that compliance should be the first thing in the mind of anyone willing to attract investors.

A tipping point

Photo by Ross Findon on Unsplash

In a financial panorama as complex as 2019’s, the importance of understanding regulations and calculating moves in a way that can create the foundation for later explosive growth and foster adoption cannot be understated. The pair from New York has demonstrated countless times that they understand the upcoming technologies and advances of the Internet 2.0 and 3.0 eras, and know how to profit and grow with and from them.

The current stage of crypto adoption demands a peaceful transition from the current to new, better systems, which can only happen with the right leaders as we pivot forwards. In this respect, well respected and known faces with stakes in the game can provide a healthier alternative where others failed to succeed. The Winklevosses might, therefore, not be the leaders the current crypto industry deserves… but they might very well be the ones we need right now.

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