Same Activity, Same Habit, Different Perspectives : A Field Research on Our Daily Routine.
Once upon a time, I was working on a project and my thoughts went around as I sat in a crowded mall in a regular day, where people usually hang out in a big city like Jakarta. The project I was working on at Somia Customer Experience, I had to observe the activity that I regularly did too on a daily basis.
As a part of society, I was familiar with the people behavior, and the activity within the society. As a result, problems tend to be overlooked, invisible to our sight because we are standing too close, every aspects become too common.
Therefore, I imagined myself in the outer circle. By looking from outside the circle of society, I tried to look at things like it was my first time seeing them, I watched carefully every aspect, like it was something new. Putting myself outside my circle also made it easier to see the other circle that affect or involved with the circle. As an outsider, I could see how people in a circle could react the same or differently towards something.
So that time, not only do the observation, I too, tried to experience my daily activity like It was the first time. I was like seeing a manual book of how to do my daily routine, look into instructions, requirements, and step by step to do the activity I’ve been doing everyday all my life.
It was the moment I realize that, as part of society, we are often used to do our own job, everyday, repetitively, that we overlooked on problems and opportunities for development. When I was doing that field research, I saw a lot of opportunities from the variety of people inside or those who affect the circle. I saw how things can be done differently if we have many perspectives.
Each individual has preferences and often, I can find many people with same preference. However, when observed carefully, I can actually find other aspect causing their choice of preference. For example, as simple as choice of mug, there might be various reasons why people choose their choice of mug. Same choice does not always mean same reason behind it. From the example above, you can see people saying “I like to use ceramic mug because it can be heated using microwave.” The interesting part is, what will happen if they see both ceramic and plastic mug that can be safely heated using microwave? Will the material still matter?