
INTERVIEWEE: I understand. Now, to increase revenue through this new feature, several things need to happen. First, users need to be aware this feature exists; second, users need to have a pleasant experience while using the service; third, users need to continue using the service; and lastly users need to recommend Lyft Shuttle to their friends. To put a structure to my analysis, I will split it into four phases: awareness, usage, retention and recommendation.
…use, which indicates if users find most of the third party integrations useful or not. In addition, to evaluate whether these third party tools features are critical for driving conversion to paid subscriptions, I would measure the correlation between frequency of use of these features and the number of paid subscribers and compare with the correlation of another feature and paid subscriptions. Search, for example, is another feature of paid subscriptions. If Search were the main driver of co…
… higher these numbers the higher the likelihood that users find these features useful. And finally, I proposed correlating the frequency of use of these features to the number of paid subscribers, to evaluate whether they are indeed strong drivers of conversions to paid subscriptions.