That level of apathy — grown out of years of building products nobody cares about — is probably incurable. And unfortunately, bringing talented people into an apathetic organization accustomed to releasing crappy products doesn’t uplevel the organization. Instead, it mostly turns new, talented people apathetic, or sends them right back out a revolving door.
…ing over “disruption,” we must focus said disruption on those who stymie and obstruct the audience. The true calling of any great journalist is to afford the reader the benefit of context and the ability to act upon that information. We have mastered the former, but are failing miserably at the latter.
The journalism jobs of tomorrow will be about embedding and creating actionable editorial products that circumvent or overcome obstacles imposed by the powerful. The sooner we start to believe we can afflict the comfortable and comfort the afflicted without 800 words and a file photo, the sooner we can rebuild a stable profession for our peers.