Before starting a YouTube channel you need to decide on what niche you want to target.
If you want your YouTube journey to be successful, it’s crucial to clearly decide from the start what is the purpose of your channel.
The importance of choosing the niche
The niche you’ll be targeting is the foundation of a YouTube business. In order to feed the right video content to your audience, you must first know who is your audience. You can’t just upload random videos and hope for the best. Every video has to have a purpose and an intent.
How to pick the best niche for your YouTube channel
Many people already know what their niche will be when making the decision to start a YouTube channel because they want to focus on something they usually do. For example, if you’re an artist, you know that you want your channel to be about art. If you have Photoshop skills, you know you want to teach people how to use Photoshop.
But maybe you want to start a YouTube channel because you fancy the idea of making videos, and you would like to live a YouTuber’s life. Or you want to make money from YouTube. If you don’t have a specific topic in mind yet, I’ll give you some things to consider when deciding on the niche.
Does the topic genuinely fascinate you?
It’s crucial to have passion towards the subject you’re going target because of more reasons.
- You’ll have to come up with content on a regular basis for a long time (years, at least). If you don’t enjoy the topic, it’ll be highly difficult to deal with the moments when you’re tired, out of ideas and frustrated.
- You’ll get easily bored if you have no interest in the subject and your YouTube channel will feel like a series of awful tasks.
- People sense the excitement. Have you ever heard someone speaking with genuine passion? Didn’t the enthusiasm make you feel more attracted to the idea he presented? I’m sure you’ve been through this. Speaking with authentic enthusiasm is a magnet that attracts other people’s interest.
Is there any demand for the subjects you’re going to cover?
If you are thinking to talk about petting unicorns but no one is searching for it, there’ll be no audience to watch your videos.
This is mostly true if you are looking to make money on YouTube, rather than sharing your specific hobbies with the world. If you have a hobbythat you wanna show off, don’t mind the demand — just own your skills and make people appreciate it! If you make something awesome, you’ll create the demand yourself.
Research the market and see if the niches you thought about are being searched for.
You can use Google AdWords Keyword Planner to make an idea of how many searches there are per month on certain search queries. You can set up a free account and add your keywords there. The tool will show you the average number of monthly searches and the competition levels.
You can also check Google Trends to see how popular different topics are over time. Is the topic seasonal, meaning the searches occur only in a certain period of the year? Is the demand increasing over time?
How tough will it be for you to become acknowledged?
You’ll find the answer by looking at how many YouTubers are active in the niche. If the topic is oversaturated, it’ll be hard for you to become a successful YouTuber in that niche.
If you don’t have a certain topic in mind when you decide to start on YouTube, you have more freedom on choosing the niche to target. You can find a great niche with high demand and little competition.
But if you use YouTube as part of your content marketing strategy or you already know what niche you’ll be in, don’t panic if the niche is competitive. You’ll start off targeting keywords with low-competition and build your way up. It’ll be trickier, but not impossible.
Look at other YouTubers in the niche
- What kind of content do they deliver?
- Why do people watch them?
- How do they keep their audience engaged?
Read the comments and see if the viewers are suggesting improvements and require more insight, then ask yourself:
- What can I add to the topic?
- How can I present the subjects from a different perspective?
- How can I bring more value to the viewers?
You have to see the flaws in the market and cover them yourself. Bring something valuable and qualitative to the market and people’s engagement will come.
Come up with new approaches to the topic. You have to be unique and authentic to stand out from the crowd.
The most popular niches on YouTube
Here are the most popular and profitable niches on YouTube if you need some YouTube channel content ideas:
- Tech Videos
- Product Reviews
- Storytime Videos
- Weight loss & Healthy Living
- How To’s
I hope this gives you a better understanding on how should you choose the right niche for your YouTube channel.
This is a chapter of How to Start a YouTube Channel the Right Way: A Guide for Beginners. Check it out for more insights on the subject.