ITP 2.1 is Apple’s first 2019 intelligent tracking prevention update affecting its browser Safari. It’s been recently followed by another iteration called ITP 2.2 that will cause even more restrictions for marketers, as soon as it is completely rolled out.
But first, let’s cover ITP 2.1:
For a while now, we’ve witnessed a growing commitment from brands big and small to shifting from a marketing-obsessed strategy to a customer-obsessed culture where the ultimate goal is to drive purpose and value through long-lasting relationships with customers. This became apparent at Adobe Summit.
Adobe’s CEO — Shantanu Narayen kicked off the first official day of the Summit with the statement:
“Retention is the new growth” — Shantanu Narayen, CEO Adobe
For a company like Adobe — that relies heavily on its growing community and renewal rates, especially with the recent acquisition of Marketo and Magento, customer retention is…
Being part of a tech company with a strong presence in the Nordics and dealing with social media trends and the overall digital landscape on a daily basis are probably good enough reasons to get me interested in Slush. However, with so many other European conferences such as dmexco and WebSummit, why choose Slush in Finland? Here’s what I found out during my first trip to Helsinki:
With a two-day packed program, 500+ leading-edge speakers, and 50K attendees, the expectations for this year’s dmexco were high. The main topics had already set the scene and made one thing clear: change is happening, whether we are on board or not. It’s not about “VR or not”, “Insta Stories or not”, “Bots or not”, the question really is: how do we, as brands and marketers, adapt to meet the new digital frontier that is unfolding as we speak. Here are the key insights that I took back home.