The Pros and Cons of Making Your Social Impact Website Multilingual

Photo by Hello I’m Nik on Unsplash

The questions I get asked a lot by social impact organizations is:

Can we make our website bilingual?

According to Wikipedia, there are over 7,100 spoken and signed languages. While English is the top spoken business language it does not mean it is the first language people speak. The top five first spoken languages are:

  1. Mandarin, 908.7 million people

English ranks third, so it’s natural to want your social impact website to be multilingual, especially if your organization is in a multilingual community. So…

How To Apply Color Psychology For Social Impact Organizations

Photo by Daniele Levis Pelusi on Unsplash

Color is a powerful tool you can use to capture the audience you want to reach. It is crucial to select it wisely because choosing the wrong color can turn away your audience. Color has moods and feelings that help guide the viewer. Its concepts are rooted in Color Psychology, which is nothing new to designers and creatives but might be new to you as a social impact organization. I want to be clear that these are not hard and fast rules. They are, however, a helpful key to decision making on what colors will best convey your message.


“Now my troubles are going to have troubles with me!” — Dr. Seuss

What are troubles, but thoughts and situations manifested from our insecurities? We must, as creatives, push ourselves forward in the face of those who cause us troubles, whether they are outside us or looking back at us in the mirror. All too often we allow our troubles to get the best of us. We become what we think. Troubles only become troubles by building them up in our minds. The more you think about an adverse situation the more dire it will become.

Take ownership of those troubles. Instead of being defeated by them, give them your own brand of trouble. Not only will you become a better creative, but you will take another step toward mastering your life.

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“You’ll miss the best things if you keep your eyes shut.” — Dr. Seuss

There are times when we keep our eyes shut or focused on one thing. Don’t be afraid to open your eyes. There is so much to be discovered. To keep them open, all you need is to be open to the possibility of life.

When you feel your eyes are creatively shut… move. Rekindle the love of learning and rediscover the world the way you saw it as a child.

Get away from the computer, draw, cut paper, sketch out your ideas, or even take a walk. Whatever we believe, our lives are a message, and we are an integral part of the dialogue. …

“Today you are you, that is truer than true. There is no one alive who is youer than you.” — Dr. Seuss

We all have a unique something we should embrace. Why fight it when it makes us who we are? It is synced with our creative mind and identity. There is no one in this world that is more ‘you’ than you are. No one else can think for you, can do your work for you, nor can they experience happiness for you. It’s all up to you, and you put your own mark on your life.

When you are not ‘you’, it is evident in the self you present to people and the work you are doing.

Practice being…

“Everything stinks till it’s finished.” — Dr. Seuss

We all have this feeling: the unease of a long list of unfinished tasks we must tackle before we are able to move ahead. Until they are completed, we can’t start the next big thing. The belief is that we have to take action because we don’t know what one finished thing can bring until it is done. We have to understand at the same time that this concept has its opposite. We may miss the thing we finished and want to return to that moment in time.

Our completed tasks have a silver lining: they become memories of things finished rather than the burden of things left undone.

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“If things start happening, don’t worry, don’t stew, just go right along and you’ll start happening too.” — Dr. Seuss

We have to always have our senses open to what is happening around us, even as we take on projects that we hope will propel us forward. Sometimes things start to happen that we didn’t plan for or we weren’t expecting. You have to keep moving during these moments. Don’t let them run you over, but choose to grow from the situation rather than letting it grow out of control.

Remember, those situations are meant for you. They will be…

“A person’s a person, no matter how small.” — Dr. Seuss

No matter how complicated things are take a moment to make sure you are not underestimating the value of a person (or even a thing). As you balance your life with your creative goals and your everyday life, don’t expect someone or something to be always available to serve in some way without a thanks or recognition. Thank your partners, employees and clients.

Have empathy, but true empathy. If one of your partners, employees or clients is going through a life-changing event, be there. Don’t do it halfway. The more you give, the more you will receive. It’s good to remember that everyone deserves the same respect.

In my experience, I have seen this way too often. It is vital that we take ourselves outside of the equation and look around us. It’s…

The Answers are Simple:

“Sometimes the questions are complicated and the answers are simple.” — Dr. Seuss

We, as designers, are often tasked with the impossible. What seems implicit to the viewer of our efforts was a mystery to us when we began the design.

It may be human nature to want to make life seem more complicated than it really is. Our brains are able to think thoughts at a pace that far surpasses any animal life. We have to breathe, though. No matter how complicated we make the project, the answer will be simple. Whatever was true yesterday will likely be true tomorrow. We will wake up. We will see the sunrise. We will make our way through a day of miracles we are mostly oblivious…

Diane Lindquist

Design, social impact, community, art, & coffee. Founder,—Partner,

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