Image for post
Image for post

Some of the biggest brands in the world have changed their logo in 2019. Facebook, Zara, Volkswagen, Android, IKEA… With a variety of big and small logo changes, it’s time to take a look back. Here’s the top ten logo designs that were made in 2019.

Slack

You might use Slack throughout the day to communicate with your coworkers or clients. Slack is a smart alternative to email. The old logo was extremely easy to get wrong. Check out the new and more cohesive visual identity below.

“It uses a simpler color palette and, we believe, is more refined, but still contains the spirit of the original. It’s an evolution, and one that can scale easily, and work better, in many more places.” …


Prada for Adidas
Prada for Adidas

The word is out. Adidas and Prada are bringing out #PradaforAdidas: A pair of sneakers and a handbag. However, this collaboration is so much more than just a random mix of big brands. It’s a brilliant move and here’s why.

Adidas × Prada

Following in the footsteps of H&M × Karl Lagerfeld, Louis Vuitton × Supreme and yes even Heidi Klum × Lidl, Adidas and Prada are partnering up. After a handful of teasers, the Italian fashion house and the sports label finally unveil their collection, which ‘only’ consists of a pair of sneakers and a handbag. Available in a limited edition of 700 copies made in Italy by Prada. …


Image for post
Image for post

Modern days ask for modern solutions. As screens start to become both smaller and bigger, designers now use scalable logos that adapt to screen size; responsive logos. But what ancient Egyptian secret lies within this technique that can teach us something about our brand?

Shapeshifting identities

Modern websites already embrace the concept of responsiveness. They adapt to any screen size. Elements move and resize according to what is the most user friendly. This way, mobile devices don’t get cluttered with elements that may stand in the way of achieving the website’s goal.

Although logos may seem static, they can actually transform in the exact same way. This is what is called a ‘responsive logo’. A logo that reduces or changes its elements in order to simplify the logo. Thus, making it easier to read and recognize in small spaces. …


Image for post
Image for post

Have you ever heard marketeers or advertising agencies use the term ‘branding’? You probably have. But what does this simple, yet oh so vague, term mean? And why is it like a religion to many media specialists?

A mental picture

To find out why branding is so powerful, we need to understand the basic meaning first. Since there’s no official consensus, that’s not an easy job. Let’s gather some definitions from branding experts.

“Branding is defined as a name, term, symbol, design or a combination of these factors to position the identity of a product or service in the minds of the consumers.” …

About

Daniël Diaz Brea

Brand Strategist at Dyseno

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store