The word is out. Adidas and Prada are bringing out #PradaforAdidas: A pair of sneakers and a handbag. However, this collaboration is so much more than just a random mix of big brands. It’s a brilliant move and here’s why. Adidas × Prada Following in the footsteps of H&M × Karl Lagerfeld, Louis…

Modern days ask for modern solutions. As screens start to become both smaller and bigger, designers now use scalable logos that adapt to screen size; responsive logos. But what ancient Egyptian secret lies within this technique that can teach us something about our brand? Shapeshifting identities Modern websites already embrace the concept…

Have you ever heard marketeers or advertising agencies use the term ‘branding’? You probably have. But what does this simple, yet oh so vague, term mean? And why is it like a religion to many media specialists? A mental picture To find out why branding is so powerful, we need to understand the…