A Beginner’s Guide to Google Analytics Remarketing
from an ex-Googler

Start from these 3 easy and powerful lists

A picture regarding the impact of GA Remarking on user funnels

What’s “Google Analytics Remarketing”?

3 easy and powerful Remarketing lists

#1: List of visitors who searched your product name, but didn’t convert

#2. List of users who had more “Pages / Session” than converters

#3. List of users who had more “Avg. Session Duration” than converters

Time To Start Testing!

1. Remarketing Lists for Search Ads (RLSA) with GA

2. Dynamic Remarketing

Growth Marketer @Tradecraft | Previous: Team Lead of AdWords Sales @Google, ICT Business Incubator @GrameenBank

Growth Marketer @Tradecraft | Previous: Team Lead of AdWords Sales @Google, ICT Business Incubator @GrameenBank