Welcome to the World of Web Design
Web Design vs. Web Development, Factors of Trust, Brutalism
People often believe web design and web development are the same thing but in actuality, web design is a part of web development. This is one of the four points that author of the article 4 Things You Need to Know About Web Development and Web Design from www.thedevonseoco.co.uk mentions to its audience. The second point is web development and web design use two different types of languages. Within web development, programming languages like Java, Python, C, and much more are used to give instructions to computer. As for web design, mark-up languages like HTML, XML, and more are used to format a website’s layout and style. The third point is web design is more user-focused while web development is more client-focused. Web designers work on the appearance of the website to make is more user-friendly and web developers work more on the features of the website such as being able to checkout, sign in, or subscribe to a channel. The last point is that web design falls more into a creative process whereas web development falls under a logical process. Web designers need to figure out the best combination of layout and style with their graphics and colors to determine optimal user experience which requires much creativity. Web developers seek to make the website functional, so they must make sure their code works in response to features they create or is wanted. Web development and web design aren’t the same thing but they need each other to make a successful website.
Another area that a website needs to be successful is trust. Nielsen Norman Group mentions 4 factors in which websites can show trustworthiness: design quality, up-front disclosure, comprehensive and current content, and connection to the rest of the web. If a site looks poorly designed in its organization and functionality, visitors might deter from the site in the future. A site needs to be user-friendly with its navigation, use of colors, consistency, etc. to effectively display a sense of professionalism to its users. Once this is done efficiently, users and creators can build a relationship and trust. Upfront disclosure is another factor for trust. Being able to display necessary and useful information like fees, policies, and contact information easily to users can make them feel that a website is being transparent. Some websites that make you input an email address, zip code, access to your location, most often cause users to leave because it feels that they are diminishing trust. Relevant and current content is also important for trust. I can speak from personal experience whenever I am looking for a hotel. Some sites actually have photo shopped images of their rooms to make it look “better”. This clearly puts off users who can tell the difference. Real photos of the rooms, in my opinion, are better to see because that is what you will get. Also, some hotel websites barely show images of their rooms but rather images of the pool, lounges, and outside which doesn’t provide relevant content to its users. People want somewhere to sleep, so relevance is most with the actual room. The last factor is being connected to the rest of the web. You often see the best reviews of a restaurant, hotel, any other location on their site’s page. This is understandable but users tend to want to also hear the bad or other reviews of said establishments. That is why they go to external sites like review sites or social media to garner trust. If there are no reviews of the establishment external to the establishment’s site, people might get rid of option for the establishment entirely. My girlfriend does that with yelp reviews all the time. If the restaurant has no reviews, she can’t get a sense of feedback of what the restaurant experience will be. So a website’s connection to the rest of the web is quite important for trust.
We mentioned earlier in the slack discussions about the absence of design. Craigslist was mentioned several times as either bland design, lack of design, bad or good design. Aja Romano from Vox, says Brutalism is “an aesthetic borrowed from architecture and applied to minimally design, bare-knuckle websites”. Craigslist was seen as one of the most famous example of Brutalism from author for its simplicity and plainness. These Brutalist websites is very much text heavy with minimal to no images within them. This allows for the pages to load a lot faster to other heavy designed websites. It gets you from point A to point B with little to no distractions. These sites may be perceived as bad design but I believe seeing it as brutalism is the ideal imagery of it. Just a tid-bid I wanted to share.