5 Social Media Tips for Filmmakers
Social media is used for a variety of industries. Whether it’s selling products, content marketing or customer support, social media gives you an opportunity to reach a global target audience and build your brand. However, with so many different platforms available and heavy competition in all of them, it can be difficult for a filmmaker to set your brand apart and carve out your place on Twitter, Instagram, and Facebook. The good news is not many filmmakers are thinking nor practicing this very thing. There is a lot of opportunity in the digital world.
I’ve talked about the importance of building an audience and branding for filmmakers. Have you developed a plan to begin your process as a branded filmmaker entrepreneur? If not, here are some tips to help you develop your social media strategy:
Choose the Right Network
With hundreds of social media apps out there, and new ones popping up every day, it’s tempting to jump into all of them. Don’t think you have to do this. A smart marketer does lengthy research about a potential consumer. Take the time to research your potential audience. Create a general demographic and choose the social networks where your audience is currently active. Otherwise, you’ll struggle to make progress.
Every year, multiple reputable websites publish research and studies about the current state of social media demographics. They are all a few Google searches away. A great place to start defining your audience is there.
Don’t Overlook Visuals (Duh!)
We are visual storytellers correct? This should be a given then; Visuals play an important part in social branding. If each of your profiles looks like it’s owned by a different company, it creates a disconnect for your audience. You want your branding to be consistent across all channels. This will help people immediately recognize your brand no matter which site or app they’re using.
Some easy practical advice is to choose a color palette, use the same logo or avatar, and create templates (colors, fonts, designs, etc).
Be Consistent and Post Regularly
This is one of the most overlooked tips from filmmakers I’ve worked with. It is also, in my opinion, the easiest one of them all. Nothing will kill social media branding efforts more than irregular posting. If you’re only Tweeting once every few days or uploading only one new Instagram picture a month, you’re going to be forgotten. Shortened attention spans combined with rapidly growing social networks have made publishing more important than ever. Take some time to test your audience and see what works best for them!
You might find that your posts get more engagement on the days that you post 2–5 times as opposed to 1. Always track and review your social media efforts through some sort of analytic data.
Connect With Social Influencers
Companies like Disney and Warner Brothers post a new image on Instagram and get a lot of engagement. That’s because they’re both established brands with millions of followers. If you’re just starting out or don’t have a huge audience, your content won’t get the same amount of attention since you’re relatively unknown.
Influencer marketing let’s you to piggyback off the audience that established people in your industry have already built. Since the influencer has already earned the trust and respect of their audience, getting a co-sign or mention from them carries a lot of weight.
Don’t Let a Good Bio Go To Waste
When you’re in the process of building your brand, letting people know who you are and what you do is vital. Brands like Nike can have #justdoit in their profile because they’re a well-established company that everyone already knows. Most companies don’t have that luxury.
Treat your bio like an elevator pitch. If you had to describe what your business does in one or two sentences at the most, what would it be?
Take some time to go back and look over your profiles and bios across all of your social media channels. Are you making the best use out of them for branding? I’d love for you to tell me in the comments below!
BONUS! Engage With Your Audience
Using social media ONLY to post content is like having a conversation with yourself. Your brand will be unknown. Build awareness for your brand on social by engaging and interacting with other users. It’s as simple as replying to Tweets and commenting on Facebook and Instagram posts. This is a small effort assignment that can make a world of difference for your brand!
That’s it! Take a second to think about the connection between social media and branding. Prioritizing the use of social media will help you connect with your audience, be more strategic with your efforts and get more people to eventually see your films!