In the early days of the web, your digital identities were dispersed across all the different sites and applications that you used:
- Each time you went to a new site, you made up a username and password.
- They were then stored on that site.
- Every time you returned, you had to re-enter your credentials, and so on and so forth for each site you visited.
This was an unwieldy system. Users would never stay logged in across sites, even when those sites were managed by the same organization. It was like an amusement park where you had to identify yourself as a paying visitor at each ride.