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Diggen

Service as a Service

First came PaaS then came Saas. But if we told you there is an additional SaaS in town? Service as a Service. That’s right! You might…

Jan 14, 2016

Service as a Service

Jan 14, 2016

Diggen

Agile Marketing

Agile methodology is commonly seen in software development and some project management styles. The method is gaining ground in marketing…

Jan 5, 2016

Agile Marketing

Jan 5, 2016

Diggen

The Modern Customer Funnel

Originally, businesses created a traditional sales funnel where the company was in control and got to push the prospect through the sales…

Dec 30, 2015

The Modern Customer Funnel

Dec 30, 2015

Diggen

People Data

Data driven companies look at a broad range of information to optimize everything from their business processes to their digital marketing…

Dec 23, 2015

People Data

Dec 23, 2015

Diggen

Unstructured, Structured and Standardized Data

Have you ever accidentally put an object in the wrong place and get frustrated when you can’t find the object later on? The function of…

Dec 17, 2015

Unstructured, Structured and Standardized Data

Dec 17, 2015

Diggen

Using Identity and Attribute Data For More Effective Marketing Initiatives

Broadcast marketing is dead. Sending the same message to everyone of your customers is less effective every year.

Dec 14, 2015

Using Identity and Attribute Data For More Effective Marketing Initiatives

Dec 14, 2015

Diggen

Better Data Drives Better Marketing- Importance of Master Repository

For the past few years, the term “big data” has been tossed around as cavalierly as the term “cloud”. Like actual clouds, the terms are…

Nov 10, 2015

Better Data Drives Better Marketing- Importance of Master Repository

Nov 10, 2015

Diggen

Differences in Data

Have you ever been pre-judged by someone before they had a chance to really get to know you? When I look at where data-sets are today…

Sep 30, 2015

Differences in Data

Sep 30, 2015

Diggen

Personalization is The New Nirvana

Digital marketing, such as advertisements, we see are like works of art. Creative directors are tasked with composing a variety of elements…

Sep 15, 2015

Personalization is The New Nirvana

Sep 15, 2015

Diggen

It’s Getting Personal

I’ve been reading many articles on data personalization as it relates to content marketing and I keep arriving at the same conclusion —…

Sep 3, 2015

It’s Getting Personal

Sep 3, 2015

Diggen

Diggen

Diggen is a one stop shop marketplace for all consumer data sources. We help marketers be data driven integrating our middleware into their marketing tools.

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