InVideo vs Pictory: Which AI Video Maker is Better? (Comparison)

Digital Agenda
6 min readJun 3, 2024

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This is an in-depth review and comparison of InVideo vs Pictory

During the epoch of digital content creation, videos have become one of the most captivating formats. Whether you are a content creator, an associate marketer, a small business owner, or a video editor — having the right tools can radically improve the quality and efficiency of your work. That’s where AI-powered video makers like InVideo and Pictory come in handy; they claim to streamline the video production process while delivering professional results without much effort.

Nevertheless, between these two platforms which one is better for you? This article will compare InVideo against Pictory in various key areas including ease of use, time-saving ability, interface/workflow design as well as pricing among others. Therefore, by the end, you should be able to know which AI video maker suits your aims and workflow best.

About Video Making with AI

Video making has been radically changed by AI. It now includes amenities that mechanize repetitive work and foster inventiveness. Therefore, you can make professional videos without having to master technical skills or spend many hours editing them using AI-powered video makers.

These AI tools go through your content using complex formulas and propose improvements; some can even create whole sequences of videos so that you concentrate on telling a story rather than the technicalities involved in producing one.

InVideo and Pictory AI Overview

InVideo

InVideo is a multi-purpose video creation platform suitable for beginners to professionals. It offers many templates, a strong media library, and easy-to-use editing tools. Its objective is to simplify the process of creating videos making them convenient.

invideo.io official website homepage

Key Features:

  • Countless customizable patterns
  • Wide-ranging media library containing stock footage, music, photos, etc.
  • Powerful, and more natural voiceover
  • Text-to-video generation
  • Tools for collaborative editing
  • Export options in multiple formats

Try Invideo for free

Pictory

Pictory is all about using AI for video creation differently. It specializes in converting lengthy content like articles or blog posts into engaging short videos. The features behind Pictory’s AI are meant to save you time and effort while delivering high-quality output.

Key Features:

  • Automatic video generation from text
  • Large media library
  • Voiceover generation
  • AI-powered script-to-video conversion

Try Pictory Ai for free

Ease of Use

It is too into self-praise about its ability to be easily used. InVideo has a drag-and-drop editor that makes it easier for the user to make videos. It’s an intuitive interface that fits all classes of users with beginners having guided tutorials and customer support.

The simplicity of Pictory is what makes it strong. This platform can provide most of the video creation processes automatically through AI. If you simply don’t enjoy video editing, you can convert your written content into videos in a matter of clicks with InVideo.

Time-Saving

To create videos quickly, InVideo provides various templates and ready-made assets. Besides this, it has features for collaboration which enables different people to work on a project at the same time thus making work easier.

Pictory was created with an aim of saving user’s time by automating most of the video creation process. Based on artificial intelligence technology, it can analyze long-form content and convert them into videos within a few minutes; therefore, enabling users to produce top-notch quality videos within the shortest period possible.

Interface

InVideo has a neat and contemporary interface that focuses on ease of use. The arrangement of this platform is intuitive as it comes with well-labeled tools and features, which are easily accessible. Additionally, you do not need to strain yourself while editing videos because the drag-and-drop functionality makes everything simple.

The interface of Pictory is direct and user-friendly; it emphasizes automation. In other words, this system takes you step by step through creating your own video with most of the work done by artificial intelligence. Moreover, its design is intuitive so even beginners can create professional-looking videos without any difficulties in understanding how things should be done there.

Workflow

InVideo has a flexible workflow suitable for different types of projects. Whether you want to make a promo video, create a social media post, or design a tutorial, InVideo provides a versatile framework for your projects with its customizable templates and editing tools.

Pictory’s workflow is efficient and streamlined with an emphasis on automation. You can quickly create videos using the platform’s AI-driven features which are best for users that require content production within limited time frames.

Price Comparison

InVideo

To cater to various needs and budgets, InVideo has different pricing options. It offers a free tier that comes with limited features. In addition to this, there are premium plans that start from $15 per month and provide extra resources along with more functionalities.

Features of the premium plan include:

  • Export infinite videos
  • Premium templates and assets available for use
  • Support from customer service representatives is prioritized
  • Collaborative features for teams

Pictory

Pictory has created its pricing structure keeping in mind diverse usage levels. It allows users to sign up for a free trial period before deciding on which paid subscription suits their requirements best; starting at $19/month with added advanced capabilities as well as other helpful tools where needed most.

Features of the premium plan include:

Create unlimited videos.

Access premium media assets such as images, videos, etc., all copyright cleared ready to use in your projects.

Use Advanced AI-driven features like automatic voiceover creation or text-to-speech conversion based on natural language processing algorithms developed by Pictory’s engineering team working tirelessly over the years to refine our product offerings so that you can benefit from them today!

Get priority support from customer service representatives when dealing with any issues or queries pertaining specifically to this package deal only.

Buyer’s Guide — Invideo vs Pictory Ai Comparison

When choosing between InVideo and Pictory, look at these points:

Ease of Use: For those who like a simple platform that is easy to manage without getting too involved, then you should go for Pictory which has AI-powered functions. However, if content creation involves making personalized videos or collaborating in teams then InVideo with its flexible tools would be best.

Time Efficiency: Both platforms have features that save time but if you need to convert long-form content into videos quickly then it would be advisable to use Pictory since it creates videos automatically. On the other hand, templates of InVideo can be used together with collaboration tools which may enhance productivity especially when working on projects as a team.

Interface: You should also think about whether clean modern interfaces are what you are looking for (InVideo) or straightforward guided interfaces with automation as the main focus (Pictory).

Workflow: Consider your usual process of creating videos and select the software whose workflow matches yours better; flexibility being offered by In video against streamlining provided by AI-driven automation within Pictory Ai.

Budgeting: Compare price plans alongside features presented by each platform so as to decide on one that is affordable and meets all requirements.

Conclusion

Both InVideo and Pictory are AI-powered programs that can help you make videos when creating content. Ultimately, your decision will be based on what you need or want to achieve and how much money you have.

InVideo might work well if you prioritize customization features and collaboration options as well as having a flexible workflow. Conversely, if your goal is to turn long-form content into interesting videos automatically with minimal effort on your part then Pictory could be perfect for this purpose.

Whichever platform one selects, it should still enable them to produce professional videos of good quality that will not only catch but also hold the viewer’s attention thus enhancing their brand image equally well.

Do you want to improve your video creation skills? Then try out either InVideo or Pictory today by signing up for their free trials so that you can realize by yourself what AI can do in filmmaking.

So, my pick for today is Invideo Ai — Try it for free right here.

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