Mailerlite vs Constant Contact. Which is Best in 2024?
Email campaigns continue to be an essential part of any effective plan in the constantly changing world of digital marketing. Choosing the best email marketing platform might be challenging given the abundance of options.
In this post, we’ll explore the realm of email marketing and contrast Mailerlite and Constant Contact, two of the most well-liked platforms available. Both systems offer advantages and disadvantages, so deciding which is best for your company can be difficult. So, get ready to find out which platform ultimately prevails in the conflict between Mailerlite and Constant Contact, and fasten your seatbelts.
List Management Features
Both Mailerlite and Constant Contact provide a number of helpful services to assist you in maintaining and organizing your contacts when it comes to managing your email list. You can design targeted email campaigns that are suited to particular subscriber groups using list segmentation. Both platforms make it simple to import your current email list and keep your contacts current with list management and cleaning features.
Both Mailerlite and Constant Contact provide additional options to assist you in expanding your email list in addition to regular list management features. To gather new subscribers, you can use landing pages, pop-ups, and customizable opt-in forms. To entice visitors to join your list, you can also develop lead magnets like webinars or e-books.
Looking for the best solution?
Best email marketing automation tools 2024 — https://digital-expert.online/en/best-email-marketing-automation-tools
Your email list complies with GDPR requirements thanks to Mailerlite and Constant Contact, both of which are GDPR compliant. Additionally, both systems may be simply integrated with other tools and applications thanks to API access, which can streamline your email marketing procedures.
Ease of Use
One of the most crucial aspects to take into account when selecting an email marketing platform is ease of use. After all, you want a platform that is simple to use, intuitive, and takes little in the way of technical expertise to get up and running. In this essay, the usability of MailerLite and Constant Contact will be compared.
Even for beginners, MailerLite prides itself on being simple to use. The platform has a clean, contemporary appearance, and the dashboard makes it straightforward to access all of the key features. Without having any coding experience, you can easily construct stunning email campaigns using the drag-and-drop editor. Additionally, the platform provides a number of pre-designed templates to help you get going. A user-friendly automation builder is another feature of MailerLite that makes it simple to set up automatic campaigns like welcome emails and abandoned cart emails.
Constant Contact has a user-friendly interface and is renowned for being simple to use. The platform provides a step-by-step tutorial to assist you in setting up your first campaign, and its drag-and-drop editor enables you to produce emails with a professional appearance even if you have no prior design knowledge. Constant Contact also offers a collection of editable templates, making it simple to launch your campaigns. The platform also provides a range of automation possibilities, such as welcome emails and emails that are sent in response to specific events.
Both MailerLite and Constant Contact have drag-and-drop editors and user-friendly interfaces, making it simple for new users to construct email campaigns that seem professional. With a more contemporary and user-friendly layout, MailerLite has a tiny advantage in terms of usability. You can easily set up automatic campaigns with its more user-friendly automation builder. Constant Contact is still a great choice for individuals who value simplicity and use, nevertheless, in that regard.
Templates and Design
Having access to a range of templates and design options is essential when it comes to producing eye-catching email campaigns. In this article, we will contrast the layouts and design elements of MailerLite vs Constant Contact.
A large selection of pre-made, completely editable templates are available from MailerLite. The templates cover a variety of businesses and activities, including newsletters, events, and e-commerce. Additionally, the site has a drag-and-drop editor that makes it simple to change templates and produce original designs. Additionally, MailerLite provides “rich text editing,” which enables users to add HTML and CSS to their emails. Those who are familiar with coding and wish to build unique designs may find this capability to be especially helpful.
Looking for the best solution?
Best email marketing automation tools 2024 — https://digital-expert.online/en/best-email-marketing-automation-tools
Constant Contact provides a sizable collection of editable templates for a variety of niches and events. The platform’s templates have a contemporary, polished appearance and offer a variety of color schemes and layouts.
The drag-and-drop editor in Constant Contact makes it simple to modify templates, and the platform also provides a variety of creative options including unique fonts and color schemes. Constant Contact also offers a service called “image library” that enables customers to access a sizable library of cost-free graphics and images to spruce up their designs.
Both MailerLite and Constant Contact include a variety of themes and design options, making it simple to construct email campaigns with a polished appearance. The “rich text editing” function of MailerLite, however, gives customers the ability to construct unique designs with HTML and CSS, giving it the upper hand in terms of design customisation. On the other side, people who want to bolster their designs with free graphics and photos might benefit from Constant Contact’s “image library” option.
The ideal email marketing platform for you will ultimately depend on your unique design requirements and preferences. To determine which platform delivers the templates and design elements that best suit your company’s identity and marketing objectives, we advise testing both MailerLite and Constant Contact.
Automation
An crucial component of email marketing platforms is automation, which enables companies to customise their messaging and expedite email campaigns. In this piece, we’ll contrast the automation capabilities of MailerLite vs Constant Contact.
A user-friendly automation builder provided by MailerLite enables users to develop and automate a variety of email campaigns, including welcome letters, reminders for abandoned carts, and suggestions for certain products. The platform also provides a variety of automation triggers, including time-based triggers, website behavior, and subscription activities. Additionally, businesses may send customized emails to clients based on their purchasing history by integrating MailerLite’s automation tools with e-commerce systems like Shopify and WooCommerce.
Along with a variety of automated options, Constant Contact also provides welcome emails, anniversary emails, and event-triggered emails. The platform’s automation features are simple to set up and come with an easy-to-follow setup tutorial. Additionally, Constant Contact provides a number of triggers, including contact list activity, website behavior, and subscriber activity. Additionally, the platform’s automation features may be coupled with e-commerce solutions like Shopify and WooCommerce, enabling companies to send customized emails based on the purchasing habits of their clients.
Strong automation tools are provided by both MailerLite and Constant Contact, enabling companies to build customized email campaigns and target clients based on their actions. With its user-friendly automation builder and capacity to develop unique triggers based on subscriber behavior and website activity, MailerLite nonetheless has the advantage in terms of automation customisation. Constant Contact is a great choice for companies looking for an easier automation process because of its more uncomplicated automation features.
Reporting and Analytics
Any email marketing platform must have reporting and analytics in order for organizations to track the effectiveness of their email campaigns and make informed decisions. In this article, we’ll contrast the reporting and analytics capabilities of MailerLite with Constant Contact.
Full reporting and analytics capabilities are provided by MailerLite, including open and click-through rates, subscription growth, and interaction tracking. Users may track performance over time and make data-driven decisions using the platform’s thorough reports on particular campaigns. Additionally, MailerLite provides customers with the option of “A/B testing,” which enables them to compare the effectiveness of various email campaign components including subject lines and text.
Looking for the best solution?
Best email marketing automation tools 2024 — https://digital-expert.online/en/best-email-marketing-automation-tools
Other reporting and analytics capabilities offered by Constant Contact include open and click-through rates, bounce rates, and subscription growth. Users have access to detailed reports on specific campaigns and can view a dashboard that provides an overview of campaign performance. Users can also compare their campaign performance to industry standards using Constant Contact’s “Email Marketing Stats” function, which provides them with information on how their campaigns are performing in comparison to those of other companies in their sector.
Both MailerLite and Constant Contact provide organizations with the information they need to optimize their email campaigns through their sophisticated reporting and analytics services. The A/B testing feature of MailerLite, however, gives users the opportunity to test and improve the components of their email campaigns in order to improve performance. The “Email Marketing Stats” function of Constant Contact is also beneficial because it gives users benchmarks for the industry to compare the effectiveness of their campaigns against.
Customer Support
When selecting an email marketing platform, customer assistance is crucial since companies need dependable support to make sure their campaigns are successful. In this article, we’ll contrast the customer care services offered by MailerLite and Constant Contact.
Users of MailerLite can send emails at any time, and they can anticipate a response within a few hours. Additionally, the site provides a community forum where users can ask problems and give each other guidance as well as a knowledge repository with tutorials and useful articles. Additionally, during business hours, MailerLite offers live chat help, enabling consumers to get immediate assistance with their queries and worries.
Along with a number of customer service options, Constant Contact also provides phone and email help during regular business hours. In addition, the site offers a community forum where users may interact with one another and post queries, as well as a knowledge base with tutorials and articles. Additionally, during business hours, Constant Contact offers live chat help, enabling consumers to get immediate assistance with their queries and worries.
Strong customer service options are available from both MailerLite and Constant Contact, giving users the help they need to make sure their email campaigns are successful. For those who require quick assistance outside of regular business hours, MailerLite’s 24/7 email support and live chat support during business hours may be preferable.
Pricing
When selecting an email marketing platform, cost is a crucial consideration because businesses need to make sure they are receiving the best value for their money. In this article, we’ll contrast the pricing plans offered by MailerLite and Constant Contact.
With prices starting at $10 per month for up to 1,000 subscribers and up to $50 per month for up to 10,000 subscribers, MailerLite offers a variety of pricing options. Additionally, the service has a “Pay as You Go” plan that enables users to pay for the emails they send on an as-needed basis. Furthermore, MailerLite provides a 14-day free trial so consumers can test the software and its capabilities before deciding to subscribe to a subscription plan.
With prices starting at $20 per month for up to 500 subscribers and rising to $335 per month for up to 50,000 subscribers, Constant Contact also offers a variety of pricing options. Additionally, the site provides a “Lite” subscription that costs $5 per month and enables users to send an unlimited number of emails to up to 100 subscribers. Additionally, users can test out Constant Contact’s platform and capabilities for 60 days without paying anything before committing to a premium plan.
Both MailerLite and Constant Contact provide businesses with the freedom to select a plan that meets their goals and their budget thanks to competitive pricing options. However, smaller companies or those with unpredictable email traffic may find MailerLite’s lower beginning pricing and “Pay as You Go” plan more appealing. The “Lite” plan from Constant Contact, on the other hand, would be suitable for companies that are just getting started with email marketing and want to test the waters before committing to a more expensive plan.
Conclusion
The success of every company’s digital marketing plan depends on selecting the appropriate email marketing platform. The simplicity of use, themes and designs, automation, reporting and analytics, customer care, and cost of two well-known choices, MailerLite and Constant Contact, were all compared in this article.
Looking for the best solution?
Best email marketing automation tools 2024 — https://digital-expert.online/en/best-email-marketing-automation-tools
Both platforms provide a wealth of features and tools to assist businesses in designing and distributing successful email campaigns. While Constant Contact offers sophisticated automation features and a wide range of customer support solutions, MailerLite stands out for its user-friendly design, customisable templates, and reasonable pricing options.
The ideal email marketing platform for you will ultimately depend on the demands and objectives of your particular company. To find out which platform is best for your company, we advise using both of them and taking advantage of their free trials. No matter the platform you decide to use, keep in mind that the secret to developing lasting customer relationships and fostering business expansion is to create interesting, pertinent, and targeted email messages.
