Is the industry poised to take the next leap of faith into the future? Suraj Jadhav researches and reports for K2 Communications E-Commerce/ Retail Team.
Worldwide e-commerce sales topped $3.5 trillion USD, an increase of approximately 18% from the year before. Ecommerce is expected to nearly double by 2023 to more than $6.5 billion. — Shopify
Their combined market share was 90% in terms of merchandise volume, with Flipkart leading at 60–62% and Amazon India coming in at 28–30%. — Business insider
As you are reading this thousands of orders are being placed on various online e-commerce platforms…
During a crisis and in the era of the Internet and social media, there is a high chance that you might hear of it from social media. Suraj Jadhav, Digital Associate at K2 Communications, pens down his thoughts
More than ever, business catastrophes are much talked, evaluated, and criticized on Twitter, Facebook, and LinkedIn. Social media has given a whole new meaning to armchair activism, and keyboard warriors have made the field a free-for-all where the fates of brands can be made or destroyed within just a few paragraphs worth of content.
56% of the Indian population gets news from…
The PR goals of educational institutions could vary from growth, development, fundraising, or brand enhancement, but one thing is common across various sectors within the industry that all the stakeholders need to work hard to eliminate the redundancies of the past and work on modernization of pedagogical milestones and outcomes. Bulbul Satsangi, Digital Strategy Consultant at K2 Communications, shares her opinion
Is our education sector future-ready and poised to take on the new challenges? Education in India has decisively moved on from classrooms to homes in the 3 months since the first lockdown.
Since then, the Indian education system is…
LinkedIn has emerged as one of the most vital social networking sites for professionals. Are you using your LinkedIn profile the right way? Is it optimized to attract potential clients/customers? Let your digital profile work for you while you work hard for your business.
By Suraj Jadhav- Digital Associate, K2 Communications Pvt Ltd.
This is the era of social networking. The coronavirus pandemic has pushed us 5 years ahead of schedule and enforced digital compliance at multiple levels. As a CEO/ CMO, the prime responsibility of driving the business online is mandatory, especially social media. As a business owner or…
According to a report, Overall engagements on influencer posts about the Coronavirus exceed 2.9 Billion. The ads are remarkably low in numbers because most people can’t take any action on them due to movement restrictions or supply chain issues. How do the brands stay relevant in such times? Influencers!
Suraj Jadhav, Digital Associate, K2 Communications pens down his thoughts on this fledgling trend and it’s impact on Digital PR industry.
Influencers are here to stay, and brands are having an unequivocal stand about the influencer marketing during COVID-19. The advertisements are on hold, but few of the brands are pushing…
Only time will tell the impact of the fiscal stimulus whose zeros are still difficult to count, and the repercussions yet to be deciphered
While the US $ is slipping consistently and the worst recession is about to hit the world economy, India is going the self-reliant way.
Coronavirus crisis has put the decision-makers on a fast track, and the latest fiscal stimulus is like a shot in the arm. Almost 10% of the nation’s GDP, the industry players across the sectors have applauded the measures taken, but are they “too little, too late”, only time will tell.
The Coronavirus Crisis is not just a medical challenge, it has changed the way the healthcare industry is going to look at their communications strategies. Healthcare has always looked at Public relations as communication with internal and external stakeholders and educating the public.
PR in private hospitals:
In India, the Government initially restricted private hospitals to admit any coronavirus patient even if they were ready to bear the cost of their treatment. However, they were asked to be ready with the beds, equipment and manpower in case there is a surge in numbers. Right now, a few of the private…
The optimist in me never really fades away. Amid all the stories on gloom and doom, here are my two rupees (or cents or pennies) on why you can rest assured there is a big boom coming your way in the PR industry.
“We used to be the tail on the dog,”… (But now, PR is)… “The organising principle behind many business decisions”
— Richard Edelman
We have all been put on a pause mode. A factory reset is on its way and guess what, every day I open the newspaper ( yes, I still have my good old print…
K2 Communication’s Digi foray into Digital PR-Team K2 Communications Pvt Ltd- Bangalore, India