Which Is The Right Partener For Email Marketing Reseller Program?

Customer communication and direct marketing via e-mail have long been standard for every online business. However, the potential of Email Marketing Reseller is not effectively used by all companies. In addition to the question of what possibilities this marketing instrument offers at all, every company also needs a suitable solution for its offers.

Unfortunately, the search for the right partner rarely receives the necessary attention: A Google query quickly finds a few interesting providers. To make a selection, the costs are simply divided by the number of features offered by the service provider or the roughly calculated shipping volumes and the “price-performance winner” wins. But this approach only produces the right partner in very few cases and rather by chance.

Entrepreneurs and marketers should therefore first be aware of the demands their customers and customers will place on email marketing. “Customers increasingly expect email marketing to adapt to their individual needs,” explains Sebastian Pieper, Team Leader Marketing at Artegic and Deputy Chairman of the E-Mail Focus Group at BVDW.

The offer should therefore always meet customer requirements, which, however, can change every second. This customer-centric one-to-one communication therefore requires the right feature as well as all the necessary data — for the respective user and at the time of contact.

The number of features is not relevant here. “Nevertheless, many companies select providers based on features that they do not use afterwards,” reports Nikolaus von Graeve, Managing Director of Rabbit Emarketing, from his own experience. The first step towards becoming an e-marketing partner should therefore be the analysis of the contact route that a company can have with the customer via Email Marketing Reseller Plan.