HTML5 Banner ad: Final thoughts
Before you build your HTML5 banner ad, you need to understand your publisher’s ad serving requirements so that you can ensure you don’t create too large of an HTML5 banner size to be loaded. Many publishers still follow the recommended 35KB (compressed) initial load for creative and 100KB for total creative size. I believe in the non flash world file size will be a non issue. Looking to build better HTML5 banner ads? We are here to help and would love to hear from you.