Benjamin LordWhy high-tech beauty isn’t taking offAnd how you can make it happen.Jan 12, 2020Jan 12, 2020
Benjamin LordGen Z is shaking up gender norms, and brands need to be dialed in as priorities shiftTake note from younger generations while creating campaignsJul 3, 2019Jul 3, 2019
Benjamin LordBeauty tech progresses, but has a long road aheadBeauty tech was everywhere at this year’s CES. Here are the key trends to know — and what the industry can learn from early missteps.Jan 19, 2019Jan 19, 2019
Benjamin Lord5 takeaways from the Glossy Beauty SummitHow to best leverage data and technology in order to improve the customer experienceJan 14, 2019Jan 14, 2019
Benjamin LordLatest beauty tech signals industry makeoverOriginally published in WWD.Jan 18, 2018Jan 18, 2018
Benjamin LordReinventing the physical experience with pattern recognitionOriginally published in GeoMarketing.Dec 18, 2017Dec 18, 2017
Benjamin LordWhy Fashion needs to get more artificialOriginally published in WWD and FashNerd.Nov 21, 2017Nov 21, 2017
Benjamin LordMarketers must find AI’s moral compassOriginally published in WARC and Marketing Dive.Oct 23, 2017Oct 23, 2017
Benjamin LordKoons x Snapchat debate is the ultimate AR story a brand could tellOriginally published in Campaign US.Oct 16, 2017Oct 16, 2017
