E-Commerce Development Trends

E-Commerce Trends

There are practically no barriers to entry in becoming an ecommerce business.

E-commerce platforms are varied, robust, mature and good value. The scale of ecommerce platforms can also cater for everyone, whether it be a simple model to facilitate less than 50 products, to mass market sales for thousands of goods, on a global platform.

With consumers always on, shopping 24/7, e-commerce is a consumer driven phenomenon. As a retailer you must invest in the right products for you. Being aware of where the market is going is critical to making the right decisions and future proofing your business.

E-Commerce Development; Extensive, Real Time Analytics

Monitoring a Customer’s Experience in real-time is a crucial ingredient in understanding your customer’s journey and how it fits into the wider single customer view. Real time analytics will allow for greater personalisation and on the spot targeting, resulting in greater conversion to purchase.

E-Commerce Development; The Rise of the Flash Sale

Flash sales aim to disrupt the normal pattern of order volumes, often starting high at the beginning of the week, and declining as the week progresses. Flash sales often focus on single day promotions to drive volume. It is imperative that the operational side of the business and the sales & marketing arms are aligned to ensure to disruption to the supply chain.

E-Commerce Development; Selling through Social

2016 and beyond has seen the start of the social commerce phenomenon, with retailers attempting to integrate their platforms and promotions with the heavily used social platforms and messenger services, with transactions being similar to creating a message, rather the more conventional search and order.

E-Commerce Development; Shop Virtually

The integration of virtual reality, providing customers with a 360 degree view of their purchase, in relation to certain scenarios, will drive engagement. Luxury goods and clothing will be two areas that will benefit hugely from this technology capability.

E-Commerce Development; Internet of Things

A study by McKinsey has found that using the Internet of Things in retail could increase revenue per year to about $410 billion to $1.2 trillion by 2025. Connected devices will communicate with customers, better understand behavior and automatically communicate based on customer data.

We’d love to talk to you about your e-commerce requirements and how to build your site in order to maximise customer traffic and sales.

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