David Griffith-Jones“The gap between engineering and marketing has never been greater.”It’s not uncommon for a company with engineering in its blood to become overly focused on technology. Technology holds so much promise…Jan 20, 2022Jan 20, 2022
David Griffith-JonesData-driven service design: service innovation led by dataIn a previous article we explored how data and design combine through “data-driven service design” to supercharge service innovation. The…Aug 4, 2020Aug 4, 2020
David Griffith-JonesLet’s beat data waste!As European summer 2020 hits peak, my motivator is not something optimistic like “making the world a better place”. No, sadly, it’s a…Jul 13, 2020Jul 13, 2020
David Griffith-JonesData-Driven Service DesignWhen data and design combine, service innovations can thrive. All too often overlooked by Service Designers of the past, quantitative data…Feb 9, 2020Feb 9, 2020
David Griffith-JonesPersonalisation — Talk to mePersonalisation is about serving tailored digital experiences based on known or assumed characteristics of a user…Sep 8, 2019Sep 8, 2019
David Griffith-JonesNavigating the Gothenburg Service Design LandscapeInspired by a couple of articles from Canada (Linn Vizard and Tamsin Smith) about the service design landscape in Vancouver and Toronto, I…Sep 23, 20181Sep 23, 20181